White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.
White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity.
Gold is The color that shares many of the attributes of yellow. It is a warm color that can be both bright and cheerful as well as somber and traditional.

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